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I'm a Celeb Gwyrch Castle: UK castles among most Instagrammable worldwide

The highly-anticipated ITV survival reality series - I’m a Celebrity...Get Me Out of Here! - Stirred up a storm again this year. On the net, as fans eagerly awaited the show's return many were searching for Castle's to visit, stay, wedding venues and much more. Since the move of the show’s campsite from the exotic Australian jungle to the ruins of the UK’s Gwrych Castle last year due to Covid restrictions, this beautiful Grade I listed Welsh fortress has once again captured the public’s eyes, highlighting just how many beautiful castles there are to see worldwide.

Hence, following the massive hype surrounding the reality series and the ongoing refurbishment of the historic Gwrych Castle for the series, was intrigued to unveil the most Insta-worthy castles around the world by looking at the number of hashtags featuring 52 sites — scrupulously selected after analysing various sites as among the world’s most beautiful castles.

I'm a Celeb Gwyrch Castle: UK castles among most Instagrammable worldwide

The World's Most Beautiful Castles

  • Versailles Palace in France topped the list to be the world’s most Instagrammable castle with a sum of 778,961 hashtags on Instagram.

  • Inspiration for the Disney Castle - Neuschwanstein Castle in Germany, has made it into the top 3 alongside Prague Castle.

  • French, German and Scottish castles dominate the top 20 list with their picturesque castles being a perfect backdrop for Instagram shoots.

  • Gwrych Castle, which will play host to the reality series I’m a Celebrity this year, is currently still a ‘hidden gem’, ranking 48th.

  • 6 out of the total 52 castles analysed reside in England, with Windsor Castle being the favourite.

Versailles Palace, France ©shutterstock-Mistervlad

Top 20 World’s Most Instagrammed Castles by Rank, Castle and Country

No. of Hashtags

Château de Versailles



Stealing the top spot is Château de Versailles, conquering the list with a total of 778,961 Instagram hashtags as endless streams of tourists visit this suburb located on the outskirts of Paris, merely to catch a glimpse of the baroque splendour.

Versailles Palace ©shutterstock-Mistervlad

Neuschwanstein Castle



In second place, with an estimated 1.5 million of tourists stopping over every year to view its iconic limewhite ramparts and blue turrets, is the Neuschwanstein Castle in Germany which has amassed 731,976 hashtags on Instagram. Nestled in the Balvarian alps, this fairytale-like edifice built out of a whim back in the 19th century, has inspired the architectural structure of the renowned Disney castle today - as well as appearing in Disney classics like Cinderella and Sleeping Beauty.

Neuschwanstein Castle ©shutterstock_canadastock

Prague Castle

Czech Republic


Next up on the list in third is Prague Castle. Bagging a total of 691,007 hashtags on Instagram, this medieval castle has been crowned the world’s largest ancient castle according to the Guinness World Records, as it houses a constellation of cultural establishments and historic buildings, giving visitors a lot to snap when visiting.

Prague is a great city to visit but what about Ostrava? There is a lot more to the Czech Republic!

Prague Castle ©shutterstock_Travel Faery

Edinburgh Castle



Not far behind in fourth is Edinburgh Castle - steadily perched upon a mighty rock overlooking the city - the fortress has accumulated over 600,000 hashtags by tourists who just couldn’t resist taking this grandiosity to Instagram.

Well worth a visit to see the crown jewels, discover more about the history and the incredible great hall. There are also incredible views. Did you know you can also now book tickets for next year's incredible The Royal Edinburgh Military Tattoo? The annual festival takes place on the castle esplanade in August and brings together a group of diverse musicians and dancers from around the world. Be quick as it's very popular.

Have you already visited Edinburgh and looking to travel further afield or looking for those hidden gems? Visit - If you can't find what you're looking for or need more information, please don't hesitate to get in touch.

Edinburgh Castle ©shutterstock_MarcAndreLeTourneux




Mont-Saint-Michel ©Shutterstock_milosk50

Windsor Castle



Windsor Castle ©shutterstock_Mistervlad

Osaka Castle



Are you inspired to visit Japan? Not long till Cherry Blossom season. Discover more here -

Osaka Castle ©Shutterstock




Alhambra Palace ©shutterstock_kavalenkau

Buda Castle



Buda Castle ©shutterstock_ZGPhotography

Red Fort



For more on what not to miss and much more on India visit -

Red Fort ©Shutterstock_Roop_Dey

Pena Palace



Eltz Castle



Himeji Castle



Heidelberg Castle



Château de Chambord



Chillon Castle



Eilean Donan



This is one of my favourite Scottish castles located on the west coast of Scotland. It is a must see!

Eileen Donan Castle in Autumn, reflected in the water.
Eileen Donan Castle, Scotland ©MDHarding

Bran Castle



Castel Del Monte



Stirling Castle



Queen Anne's Garden, Stirling Castle ©MDHarding

For the complete list of the 52 castles analysed, please click here.

Looking through the whole list of 52 castles assessed, England can be seen to tie with France with six from both countries making it to the list. On the other hand, Gwrych Castle that plays host to the reality series I’m a Celebrity this year is currently still a ‘hidden gem’, ranking 48th with a total of 7,794 Instagram hashtags.

Will you face a celebrity-inspired 'trial' in Wales? Adventure and activities await the whole family at Gwrych Castle and beyond. Visit -


  1. was intrigued to find out which castles around the world are considered the most Insta-worthy, drawing in tourist numbers.

  2. Having trawled through a range of online publications and sites such as CNN Travel, Touropia, Ranker, etc. 52 castles most commonly cited as the world’s most beautiful, were taken into account.

  3. then scraped Instagram to determine the number of hashtags each castle on the list has garnered, inputting multiple search variations from “xx castle”, “castle xx”, “palace xx”, “xx castle view” etc. as well as considering translations of castle names to achieve the utmost accuracy.

  4. All castles on the list were then ranked based on their hashtag counts - from highest to lowest - to finally reveal the top 20 castles that have been Instagrammed the most.

  5. All data was rightfully collected on 28/10/2021.

*Please note that Instagram hashtags are live data and are subject to change.

I hope you enjoyed reading and are inspired to visit one or more of the castles mentioned. Until next time.. take care, Michelle


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