Updated: May 21
Easter maybe over but there are still treats to be had. This month springing into Le Méridien Piccadilly, London is the Peter Rabbit Afternoon Tea for children and grown-ups alike, to enjoy their favourite childhood story. Tasty treats from chamomile chocolate pots to vegetable patch sandwiches and every bunny’s favourite, a delicious carrot cake.
Peter Rabbit™ Afternoon Tea Hops Into Le Méridien Piccadilly Hotel
About Le Méridien Hotels & Resorts
Born in 1960's Paris during an era of glamorous travel, Le Méridien Hotels & Resorts continues to celebrate cultures around the world through the distinctly European spirit of savouring the good life. With more than 100 hotels and resorts in 40 countries and territories, spanning from Mauritius to Monaco and from Santa Monica to Seoul, Le Méridien’s engaging mid-century designed spaces coupled with chic signature programmes put a playful twist on art, coffee, sparkling cocktails, summer and family and inspire creative-minded travellers to explore the world in style.
Terrace On Piccadily
Terrace On Piccadilly boasts a Victorian glass atrium with floor to ceiling windows and a balcony overlooking Piccadilly, and decked out with an array of foliage, the setting perfectly echoes The Tale of Peter Rabbit.
General Manager at Le Méridien Piccadilly, James Olivier, mentioned: “Creating a dedicated Afternoon Tea in celebration of the iconic British classic Tale of Peter Rabbit seemed like a perfect fit for our family guests. As the story is so rich in adventure and colour, our expert pastry team could really have fun with creating a nostalgic experience for the whole family to enjoy”.
Izzy Richardson, Head of Brand, Penguin Ventures said: “It has been a pleasure to work in partnership with Le Méridien Piccadilly, and the team there have created an absolutely beautiful and delicious offering. The Peter Rabbit Afternoon Tea is so clearly inspired by Beatrix Potter’s best-loved Tale - guests are in for a real treat!”
Located in the heart of the West End and well-known for its unique family-friendly programmes aimed to inspire young explorers, the hotel’s new family package is perfect for discovering London with little ones.
Children will be given an array of Peter Rabbit goodies including a purse, drawstring bag, and a bespoke Le Méridien Piccadilly Peter Rabbit book for bedtime reading, as well as the chance to take part in a dedicated Peter Rabbit trail across the hotel.
Inviting little ones to discover the hotel’s secret hideouts, the fun, educational trail reveals interesting facts about the Peter Rabbit story and encourages character drawing and tracing. Through the guided hunt, children with an accompanying adult, must find letters and characters scattered across the hotel, meanwhile discovering areas such as the ‘kids-only’ book den, offering an array of novels, all the way through to the hotel’s pool, one of the largest in central London.
About Peter Rabbit™ and Beatrix Potter
The Tale of Peter Rabbit is one of the world’s best-loved children’s books and was created by author and illustrator, Beatrix Potter in 1902. The story has never been out of print since it was first published by Frederick Warne & Co. (today an imprint of Penguin Random House) and has sold in excess of 45 million copies globally.
Beatrix Potter personally oversaw the launch of subsequent products, making Peter Rabbit the oldest licensed character in history. Today over 2 million of her ‘little books’ are sold globally every year, whilst Peter Rabbit has appeared in books and products in more than 110 countries throughout the world.
Penguin Ventures (part of the Penguin Random House Group) is committed to growing and protecting The Peter Rabbit™ brand and together with licensing agency, Silvergate Media, manages The World of Beatrix Potter™, one of the world’s longest running and largest international literature-based licensing programmes.
PETER RABBIT™ © Frederick Warne & Co. Limited and Silvergate PPL Limited 2019. Based on the works of Beatrix Potter. PETER RABBIT and BEATRIX POTTER are trademarks of Frederick Warne & Co., a Penguin Random House Company. All rights reserved.
About Penguin Ventures
Stories have always been at the heart of Penguin Random House. Penguin Ventures was created to bring together the Licensing, Consumer Products, TV Production, Retail, Exhibitions and Live events strategies and to find new ways to tell the world’s favourite stories. Penguin Ventures manages a portfolio of licensed literary brands and characters together with an archive of original art.
For many years, those characters lived mainly in books, but now they are providing the magic and wonder for all kinds of different consumer products, media and experiences, going beyond the book to tell the complete story. Penguin Ventures is part of Penguin Random House.