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WTM - World Travel Market London

Updated: Mar 11, 2023

Attending The World Travel Market in London

What is the World Travel Market?

The WTM is one of the largest travel markets held throughout the world, annually taking place at the beginning of November in London. Located inside the 100-acre site - Excel Centre at the Royal Victoria Dock in London Docklands, between Canary Wharf and London City Airport. The easiest way to get there is by the DLR.

It is one of the best locations to find everyone that works in the travel and tourism industry all under one roof.

I have attended the past three years in a row now and wow do you have to be prepared!

Once you have registered and got your pass, it is on to find and make appointments. Firstly I research what is going on in the world from events, new technology, and what the year's predicted destinations will be. This can be a very time-consuming affair. Then I have to decide what my story or bylines will be and which publications I will be submitting to during the next year. Finally contacting and making appointments, establishing a relationship, and possible collaborations. However, this will depend on what side of the industry you are on and what you're hoping to gain from your visit.

Last year was no different, although a transportation strike did make things a lot more interesting. It was a blessing in disguise. As I got to experience the Emirates Air Line. If you haven't experienced it yourself, I would highly recommend it. On a clear day, the views are incredible!

Go Travel Madagascar

Once arriving at the Excel Centre, can be a very daunting experience especially if it is your first time. It is a very large venue that you will cover a number of times throughout the day (Recommend comfortable shoes).

Each continent is divided into zones and colour coded. Once inside a hall, each stand has an allocated number. (F.Y.I allow enough time in between appointments if in different continents).

It's amazing how quickly the time flies between meeting the most lovely people from all over the world, attending seminars, or perhaps enjoying getting your photograph taken with a bird of prey.

For me, I always cram so much in that there is no time for a proper sit-down lunch and you could be there from 9am to 6pm! And what about the after-meetings or parties? Dinner can be a late one!

Last year I was saved by the many delights from around the world. Such as the dark strong coffee from the Arab Emirates and the sweet chocolate caramels by Emerald in Ireland.

Now I am preparing myself for the ITB Berlin next week. I hear it is an even larger event. Wish me luck!

Are you heading to the ITB Berlin? Or perhaps attending the WTM London for the first time this year? I would love to hear from you. Please email:

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