Year Round Ski Market Property Opportunities
Updated: Feb 26, 2022
The past 18 months have been surreal but with all we have experienced, it has put things into perspective. Spending more time with loved ones, changing careers, or perhaps moving to that dream home/location. Do you love skiing? Would you like to discover more about the property market in pristine alpine destinations? Read on to discover more.
Year-Round Ski Market Property Opportunites
As tourists saw the mountains as a ‘safe haven’ over the summer – lots of open space, far less crowded than beach resorts, they also experienced the kind of holiday that mountain destinations have increasingly been able to offer as their facilities grow. Mountain biking and road cycling, in particular, have grown and resorts see huge opportunities for tourism in the future during the summer months.
Existing property owners in the French and Swiss Alps managed to either utilise their chalets and apartments during the last two summers or rent them out to local nationals that could travel during the winter
With travel restrictions easing, pent-up demand is now driving buyers to take action and look at Alpine property as an all-year-round investment opportunity
This is happening due to increased mountain resort summer infrastructure and a desire to own private accommodation post-Covid, especially during the busier winter season
Specialist ski property website, skiingproperty.com, is noticing a trend in the market
British buyers are now returning to the Alpine property ski market as travel restrictions ease and countries such as France and Switzerland look to re-open ski resorts for this winter season. Whilst Switzerland operated its ski resorts last winter, they were open mostly for Swiss nationals, whilst in France, resort ski lifts remained closed for the whole season. This didn’t deter many French holidaymakers and particularly property owners, from spending time in the snow over the peak season weeks - and existing British owners managed to take advantage of high demand, especially over the summer months, where some resorts experienced their busiest summer ever in 2020 and 2021. Resorts are helping to drive property prices as they offer dual-season holidays for owners and those looking to rent during summer and winter. They offer world-class skiing but are also well placed to serve the summer tourist trade. Julian Walker, founder of skiingproperty.com and judge on the Property4Media awards panel, said: “A ski chalet is not just for Christmas. But of course, it’s nice to have one as demand over peak season weeks for ski holidays gets tighter. We’re definitely seeing a trend for people looking to purchase ski properties during the autumn and winter, but want to ensure the resort has great summer facilities too. Last winter, despite the challenges with travel due to Covid, a lot of stock sold through, mostly to buyers outside the UK market. This continues to put pressure on price and general inflation is part of that too, although buyers recognise the safe investment property offers, especially in times of inflation. The combination of all these factors, post-Brexit as the dust settles, is seeing the largest increase in our UK customer enquiries for the past two years” - skiingproperty.com
